As we all know, today, economic, cultural and political life in East and South East Asia is shifting rapidly.	Connected to this is the pervasive expansion and explosion of urban space and metropolitanization
All cities are pushed towards unprecedented movement and transformation.	This proves to be an unprecedented, new system of speed and efficiency.
The most frenzy aspect of such an explosive way of modernisation is the pervasive conquest of consumerism.	As a result of such a spectacular process of urbanisation and economic growth, a new middle class are emerging as the core of the urban society.